Miami Web Design
Website Design Strategy
As a web designer it is sometimes difficult to formulate new and fresh designs to keep the element of originality in your designs. It is important to do this for your own sanity and also is only fair on a client. You want to be able to best represent their brand in the best possible light and work with them to compliment their core branding strategy.
Formulating a good strategy for delivering a functioning and good looking website is what will set you apart from the other web design companies out there. The below tips will help get a consistent and well practiced workflow and help prevent creative block or unsatisfied clients.
Web Design Requirement:
Finding the clients ultimate requirement lays an extremely useful and sound foundation to create a rock solid website from. Make sure you set aside enough time to really drill down and get an understanding of what the client wants to achieve with their website.
Complimenting Brand:
Once you have a clear idea and agreed some goals with the client about their online presence and what it should achieve, explore the clients branding, logos and general marketing strategy to begin to piece together the best way of expanding upon this through the website.
Creative Flow:
Even though the client may have existing branding and a design style, the site layout and design will still be left to you as a designer to produce. A good creative flow can really help with this design process. Have a look at the existing grid based systems such as the 960.gs or the newer 1140. These are systems that provide a template grid to design in that can correspond to a pixel perfect page layout when the website gets coded.
Other sources of establishing a fast and creative workflow are exploring and building up a list of website designs that look really good and are set apart from the rest. There may be elements of these designs that inspire or stimulate your own creativity.
1. Keep a scrapbook of good designs in screenshots
2. Bookmark URL's to revisit at a later date.
3. Browse tutorial websites for inspiring methods of using photoshop/illustrator
4. Download icon packs, badges and fonts for later usage.
Sound Website Framework:
This is crucial to time management, use a tried and tested web development platform and associated code to deliver a robust and functioning solution. This will cut down development time and provide value to the client through both quicker delivery and also development cost. Experiment with a few different open source platforms, read reviews and check out support forums for known problems or benefits. WordPress, Joomla and Drupal are three very well known and highly supported CMS platforms, for starters.
If you only need to develop a static HTML website then still use a robust and previously tested template, either of your own creation or an off the shelf grid system, such as the 960gs. It is also important to test the website in different browsers to make sure that it is cross browser compatible.
Web Design Strategy Conclusion:
Creating a good looking and well functioning website is mostly preparation in the above stages. Having a sound strategy saves time, increases your profit and also reduces costs for your client, making everyone in the equation happy.
Web Design
Nothing is more disappointing than having a beautiful website and finding that no one ever comes to visit it. What is the point of having a site if it is never seen? That is where SEO comes in.
Search engine optimization, or SEO, is a marketing strategy to get your website noticed by Google and Yahoo. Why is it so important to have a website that can be found on search engines? Because they bring in a lot of business and potential clients.
Here is a common scenario many people face. Imagine a mother in Denver, Colorado is looking for a newborn photographer to take pictures of her new baby. She doesn't go to the yellow pages anymore. The usual scenario is she goes to a popular search engine and types in the words "Denver, Colorado newborn photographers". Like magic, she has a list of photographers with websites that show their work and portfolio, and she can easily see price listings and make a decision on where she would like to go.
If you are a photographer in La Mesa, but don't have a good page ranking, the odds are you won't even be thought of as a candidate for this mom. Search engine ranking plays a vital role in having the advantage over your competition. It is very important to take the steps to get your page ranking higher with SEO tactics on your website.
So what can a person do to make a website from search engine friendly? First, the design itself makes a difference in how it can be optimized. Some designs are not suited for search engine searches, such as FLASH designed sites.
Web designers that also have SEO knowledge are very beneficial with your business. It can save you from having to pay for a lot of re-design work later on, and also keep you from continually have to backtrack to keep on top of search engine guidelines. A site that is designed to be SEO friendly really helps save time, money, and energy.
Choosing a web designer that is familiar with current SEO standards is also a plus because you know you won't be slammed for having outdated SEO strategies. A great example of this is hidden text on the website. In the past hidden text was used to bump rankings, but search engines now overlook pages that they think have hidden text on the page. If a designer is not up-to-date with current search engine standards then your site might suffer for it.
Web designers understand the importance of designing sites with SEO. They know that the site design can influence how easily search engines can crawl the website, and know that design does matter in relationship to SEO. Find a company that can do both for you and you will not regret your decision.
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Miami Web Design, Web Design, Miami Web Design, Web Design
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