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Miami Web Design

Here are five useful tips to bear in mind when you come to creating your own home page...

1. Polished Web Design - If you want to create a great first impression, then the design of your website is paramount. I'm not saying that you have to spend £2,000 on it, but you certainly shouldn't scrimp on this aspect. The visual impact of your web page can have a huge bearing on whether or not a visitor sticks around or clicks away. A slick and polished design will show your business to be professional and image conscious, and represent you in the best possible light.

2. Check Your Copywriting For Errors - I've spoken to many people in business and one thing they all agree on is that website copywriting littered with spelling mistakes and bad grammar is a big, big turn off! Basically, it's saying to the visitor, "I care about my business so much that I couldn't be bothered to check my website for basic spelling errors!" If your own home page screams "unprofessional", then any visitors you do receive won't have much faith in your ability to help them achieve what they want.

3. Clean & Tidy - It's always best to ensure that your home page has a clean and uncluttered look to it. Regular website users have short attention spans and don't like to work too hard to find what they're looking for. Too many boxes or panels can become confusing and distract the prospect from reading your website copy - which is there to sell your services and keep the reader on your site.

4. Be Crystal Clear - Again, you need to make it clear what your website is all about, and exactly how you can help your visitor. As a website copywriter, I see many sites that fail to describe exactly what they do, and they lose potential customers because of it. I recently saw a marketing website where the owner's main piece of sales copy said this; "I'm a marketing strategist and businessman with a history in the development, creation and conceptualization of a variety of business concepts.

What?

5. Don't Use Pop-Ups - I hate these. I really, really do! Many sales pages use pop-ups or scrolling boxes to force you into giving them your email address or other contact details. They follow you relentlessly down the page like a terrifying stalker... "Leave me alone", you shout as you doggedly attempt to actually read some of the copy on the page - copy that they've probably paid a copywriter to write for them. Why?! When you won't even let me read it!!

Sure, the five pointers above maybe fairly obvious, but you'd be surprised at how many websites I see that make these basic errors. So when you come to create your own website, always consider first impressions, because they can make or break your business.

Web Design

1. Know Your Target.

How did you find your designer, if you have one, or how do you plan to choose one when you are ready? What are you expecting to find when you decide to hire a designer? Being clear on what you want and don't want is one of the first steps to finding the right person or team to work with. What are your expectations? By listing out what you need and what you expect from them, you'll be able to define it clearly for your designer. If you're not sure, ask your designer what they will be giving you. It may sound silly to ask such a simple question, but it's surprising how many times people aren't clear in the expectations for a project or relationship.

2. Take Note of Your First Impressions.

When you are considering a designer, what about them attracted you? Are they warm and easy to talk to? Would you feel comfortable agreeing or disagreeing with them? Do they seem interested in you, or only interested in getting you as a client?

3. Remember that Communication is Key.

Does your designer "get" you? Do you feel he/she listens to you and your wants/needs? Or do they give you something they think you need? You want to feel comfortable discussing what your ideas are. Being able to leave a conversation feeling like you were heard is critical to building a relationship and getting what you want.

4. Being Flexible Will Help You Both.

Is your designer adaptable? If you change your mind or get a new idea, how would your designer respond? If your designer offers ideas that are different from your original plan, how open to you to considering changes? If it takes longer than you thought, how will that affect what you are doing? Figuring out how to grow with your project to help it reach its potential is key to developing a successful project. It may mean growing with your designer; it may mean finding another to get the result that suits what you want.

5. Consider Whether Your Designer is a Marketer or an Artist.

Marketers will design based on what will sell or generate leads in your target market. Artists will design based on what looks good. Know what you want before you decide on the designer.

6. Look for Someone You Can Talk To When You Want.

Can you talk to your designer on a call or in person? Can you brainstorm with them? Can you share examples of stuff you like? If your design company is too big to give you individual attention, or they don't speak English fluently, or they are unreachable, consider how well they are serving you.

7. Integrity is a Biggie.

Integrity is key to any successful relationship. Does your designer come through for you when they say they will-or let you know immediately if something changes? Do you feel confident that your designer will stick with you to give their best to get what you want?

8. Ask About their Background and Other Projects.

How does your designer stay current to the latest design and/or marketing trends? Does your designer offer input or suggestions based on experience, knowledge and/or education? Do you feel like you learn and your business grows from the relationship?

9. Often the Greater Commitment You Make, the More You'll Learn or Get Out of It.




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