Chicago web design and Mobile Applications

Chicago Web Design

We often believe that we all make decisions consciously, i.e. when we are seeking to make that special purchase be it a holiday, a home or just the latest DVD are actions are taken by ourselves knowingly and deliberately. Wrong on most levels...much if not most of our decision- making is made unconsciously and those in the know are beginning to use experts and present knowledge in this field to ensure the website and final product chosen belongs to them!

In simplified terms we all as human beings are fortunate to have and use three brains; these have come to be known as the New Brain, Mid Brain and Old Brain. Most of us are probably aware of the left and right hemispheres of the brain and how one uses logical process, while the other is more artistic in its thought patterns.

With the 3 Brain types, we have further uses, starting with the New Brain, known in more scientific circles as the Cortex (Pre-Frontal Cortex) this is the brain that is in the present, which we use consistently to read, speak and most importantly the brain we use for reasoning and logical thought, and where one would come to believe our decision making process comes into its own. The Mid Brain is where our physical movement and feelings are controlled...hence what we've come to term as emotion (e-motion). When we are moved by someone or something both the New and Mid Brain work together to firstly make sense of, and then to react to, whatever we are hearing or seeing (visual and auditory).

Two essential parts of the Mid Brain are known as the Amygdala, these regulate emotions, and are about the size of an Almond, so hence why we are so interested in ideas and concepts that build into stories, because in the first instance these 'stories' activate our New Brain as we try to remember or relate ourselves to what we are hearing, followed by the Mid Brain kicking in via the Amygdala to let us know how we will feel or are feeling at that time.

What you may then ask is, what is the relevance of the Old Brain, this brain evolved from the brain stem and is often known as the reptilian brain, known as such because all vertebrates and reptiles have one and there lies the key... the Old Brain is and always has been our 'survival kit' in the sense that it unconsciously decides in simplified terms whether we can eat it, have sex with it or run away from it i.e. to see something as a perceived threat. From this point of view, it therefore is the major decision making part of the brain.

Once we are aware of this, in terms of effective Web-design, we need to use quite different visual design as well as the written word, to target required behaviours in such a way as to appeal to the Old Brain as well as to the other less important Mid and New Brains. Neuroscientists estimate that our five senses take in up to 11 million pieces of information every second; we process only 40 of these consciously so the unconscious has to deal with the rest.

So therefore E-commerce and On-line Business needs to know how to target their potential clients and create behaviours that will lead to engagement. Key areas for success are, known areas of influence and persuasion along with being able to enlighten and engage all three brains. The visitor to your website wants to feel as though they are making logical decisions, even though they aren't....everyone likes to believe all decisions are not only based on careful thought but made consciously...our success is knowing that our websites will speak to all three brains with a conscious effort in an unconscious way!

Clever, like any good closing 5 minutes of a thriller serialisation...hopefully this leaves you wanting more!

Web Design

Many companies want to be able to offer a unique internet experience to their clients. One way to do so that is increasingly popular is to develop a dynamic website to showcase a company's offerings rather than utilizing a static website design. The advantage of a dynamic website is that it can change from user to user in order to create an interesting and engaging experience that varies from user to user.

How a dynamic website is constructed

Building a dynamic website seems fairly simple. The information is stored in database format. There are still templates as there would be with a static website. However, instead of all of the information being present in the various areas of the template, the templates of a dynamic website are mostly empty. Programs are used to pull the information from the database and it is then used to populate the templates. This results in a unique website that will vary in content from user to user.

Many people are actually more familiar with dynamic websites than they realize. For years, websites that offer mapping or directions have utilized this technology and structure. The users enter the information that they wish to learn (such as directions to get from one place to another) and the website is populated appropriately.

Although it may seem fairly straightforward for a website developer to create a dynamic website, there are several things that they need to consider. These will help ensure that the site functions properly and is attractive for users.

Layout of the site needs to be simple in order to be effective

It is important for the layout of a dynamic website to be fairly simple. Remember, it is the changing content and customized experience that should interest visitors and not a complicated or unwieldy site design. A simple design can still be dynamic but will be easy to use, something that visitors to your site will appreciate.

Information needs to be easy to locate

This can be complicated because the website designer will be dealing with constantly changing information. It is still critical that potential customers be able to find the information that they are looking for. If the site is hard to navigate, they will likely lose patience and go elsewhere in order to find what they are looking for.

Site functionality is critical

It is critically important for the site to function well. This is something that is more important with a dynamic site than it is with a static site. With a static site, if the programming is faulty, customers may still be able to find the information they are looking for. With a dynamic website, because the information is stored in a database, a breakdown in programming may mean that your site is completely useless.

Taking the time to work with an experienced website designer can be your best bet when it comes to developing a dynamic website rather than a static one. Make sure that the firm you choose to work with has experience working with dynamic website design and that you like the work that they are showing you in their portfolio. Then you should be able to get the kind of site you want and your company deserves.




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