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Chicago Web Design

When developing a web design for your site it is crucial to use experts who are fully aware of the dos and don'ts of web design. In the case where you handle this job on your own, it is important for you to make sure that you do enough research which will help you get the necessary information to create a professional looking and interactive website. This is the only through which your online business can flourish since it is the way through which you can advertise your business online.

Some of the things one has to ensure they do away with when it comes to designing of a website would include the use of PDF files. It has been noted that PDF files are not amongst the popular list of browsers. This is mainly due to the fact that is interrupts with their continuity. In most cases such files more often than not require printouts or having to save the document before once can open to see the contents. Once you open it, you will come across another challenge of the font size which is usually quite tiny. This is because the page layout is normally set on standard and does not correspond with that particular browsing window.

After all your efforts of opening up the PDF file, you will still have to struggle in comprehending the information presented. This is because in most cases the layout used to present the information makes it quite difficult to easily comprehend the content which in most cases is usually too much. This completely discourages the user from staying on this page since they have to sift through a lot of material before finally getting what they need. PDF usually comes handy and should be used when dealing with manuals and various other large files that may need to be printed out. But when it comes to browsing it is more advisable to present your information on web pages.

It is also highly important to give your website an interesting and attractive background that will attract and keep users coming back to your site. One of the designs you should completely keep away from is to give your website a texted wall background. This is a complete no since it kills any form of interaction and is quite boring making it difficult for users browsing your site to gain any interest in your website. This will reduce the traffic to your website making it more difficult to make any sales.

The best way to make your site more interactive and interesting is by making use of subheadings, bullet lists as well as keywords. The latter will help to place your website high on any search list, more visitors which will then be easily converted into sales and profits. Avoiding these key points when creating your website will prove to be useful to you and creates a clear line in whether you succeed or fail in your online business. As earlier stated it is advisable to use the services of professionals.

Web Design

Choosing the right colors for your website is just as important as selecting graphics and content. This article discusses what factors to consider when selecting your website colors.

Colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”.

If you doubt color evokes emotion, consider the phrases, “green eyed monster” “seeing red” or “in a black mood”. The green-eyed monster is a reference to jealousy, seeing red means a person is angry and a black mood refers to depression. People do associate colors with specific moods. Scientific texts have proven that different colors can make people happy, sad, relaxed, excited, angry or afraid.

Anything that can evoke those responses in people needs to be looked at carefully when designing your website. Colors tend to be classified as “neutral, “warm” or “cool”. So, let’s take a look at some of them.

Neutral Colors

Whites – Whites stand for purity and cleanliness. In eastern cultures white is the color of death while in western cultures in is the color of marriage and hope.

Grays – Grays exude reliability and conservatism. Shades of gray are one of the most popular colors for business attire.

Browns – Browns stand for the earth, home and family.

Blacks – Blacks tend to signify power, elegance and sophistication. In western cultures also stands for death.

Warm Colors

Reds – Reds are good for attracting attention. That is why they are frequently used in sales letters to emphasize specific points. Red symbolizes, anger, violence, lust, passion and can actually raise people’s blood pressure.

Yellows – Yellow can mean weakness or cowardice as well warmth and happiness.

Oranges – Orange is associated with fall harvesting and Halloween. It can also stimulate a person’s appetite.

Pinks – Pinks usually symbolize innocence, femininity and romance.

Cool Colors

Blue – Blue has a calming effect on people. It exudes intelligence and trust. It is a surprising that many financial and health care institutions use blue themes. Blue can also suppress appetite.

Green – While the green stands for jealousy, greed and inexperience, it also stands for money and wealth.

Purple – Purple tends to symbolize creativity. The darker shades were once reserved for royalty and the lighter shades are usually associated with romance.

Web Safe Colors

Vacuum tubes, LCD and Plasma screens all display colors differently. There are 216 colors that can be displayed on every type of monitor in every web browser and will look almost identical. These 216 are called web safe colors. If consistent color is important, you should only use web safe colors on your websites.

Color Schemes

Color schemes can be composed of a single color, complimentary colors or contrasting colors.

Single Color -- Single color schemes uses several different shades and intensities of a single color on a white background. For example, if you want to use a red color scheme, you can use everything from the lightest pink to a red so dark it is almost black.

Complementary Colors – Complementary color schemes use two or more colors that look good together and create a pleasant blend that is appealing to most people. One color may be dominant and the other used to compliment it.

Contrasting Colors – Contrasting color schemes use two or more dominant colors to create an “eye grabbing effect”. For example, using a dark blue page background, a deep red frame around a white background text area with black text is a typical contrasting color scheme.

Web designers need to be careful when using contrasting colors because some combinations tend to “vibrate” such as red text on a blue background and can hurt some people’s eyes, while other combinations are just had to focus on. Other combinations “clash” and are unpleasant to look at.




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