Web Design
Will my website be on a content management system?
A content management system (CMS) means that any content or SEO updates you need to make can be done immediately, easily and usually by yourself - with a little training. If you don't have the resources to do it yourself, ask the website company to tell you how much they charge. Most will charge a monthly fee even if you don't make any changes.
A CMS website will cost a little more to build but if your business is one where you'll need to update the website regularly then that initial extra outlay will soon pay for itself.
Not having a CMS website means that if you need to make any changes whatsoever, then the website developers will need to do it for you and they will charge according to the time it takes and your cheap web design just got more expensive.
Will the URLs of my website be both user and search engine friendly?
URLs (Uniform Resource Locators) are the addresses of the pages of your website on the World Wide Web.
If they are user friendly, they will be easier to remember. The following are called dynamic URLs meaning the website is built on a database. If your URLs look anything like these, you'll have a problem from the outset:
page.aspx?PageID=00
page_id=brand&brandid=00&desc=mywebsite
index.php?option=com_content&view=article&id=00
product.php?categoryid=00&productid=00
Search engines are known to index the content of dynamic pages a lot slower than those of static pages but, more importantly, could you remember those? Dynamic URLs can easily be rewritten to static but most website designers simply don't bother.
Capitalisation of text in the URL is not considered good practice - users shouldn't have to guess or remember whether or not a URL is in a particular case. Nor should web developers leave spaces in the URL so they end up looking like this:
this%20is%20my%20website
Will every page of my website be search engine optimised?
Most developers pay scant regard to search engine optimisation. Most e-commerce websites fail simply because the owners fail to include SEO in their marketing plan.
How many times have you seen the company name followed by the word 'Homepage' when you've beeen searching the web? Those websites have not been professionally search engine optimised.
A lot of web designers simply have the same Title and Description on every page. This is basically telling the search engines that every page has the same content.
Web pages that are properly structured to make it obvious what they are about, and the keywords and phrases associated with them, will rank better than those that are not. H tags are an important element on the list of things to help your website rank higher in the search engines and they need to be properly implemented.
How much control will I have of the Meta Titles and Meta Descriptions of my website?
You need total control.
It's the combination of the Title and Description Meta tags that most people see in the search engine results (SERPs) pages. Combined, they are a free advertisement for your website.
The Meta Title tag is crucial for search engines and remains one of the most important elements of search engine optimisation. It not only determines how a search engine may rank the web page but most display it as the headline in their listings. So it's important to spend a good deal of time perfecting this element. And search patterns change so you need to change your tags accordingly and not pay through the nose every time.
You could end up paying dearly for a cheap website design both in lost business and putting things right.
Chicago Web Design
OK, so you most of you will be familiar with the story of David and Goliath, the small verses large. Well I have experienced this in a business for the past 2 years; my father has had some 40+ years of experience. Please allow me to introduce myself, my names Jason, I was born in Harrow greater London and left school at the age of 14 due to health issues and just like my father have been self-employed most of my life.
Although I don't have any qualifications or university degrees I do have common sense and a wealth of experience from running a small business. I have been involved in many retail sectors from the white goods market to the used car market, both are extremely cut throat with massive competition, and now I run my own web and SEO studio in London. In 1998 I was the store manager for our family run white goods store, it was then I decided to get online and see what all the fuss was about, and although it wasn't that popular many people knew it would change everyone's lives. At that point small businesses hated the internet as gradually as the internet grew it started damaging retail shops as people were transformed into professional buyers overnight, the story of the local store was starting to deteriorate.
By about 2002 the Internet was staring to be used by so many people that in away started a recession as the local businesses were no longer competing with each other they were now competing with the whole of the U.K., small stores turned in to busy fools just trying to keep the doors open.
In 2007 most of the business people I knew in the London area had retired early or moved on to jobs as the overheads of running a retail outlet with completion just didn't weigh up. In today's environment it's the complete opposite, most of the business people I knew then that hated the Internet now love it and understand its power, it's the "if you can't beat them join them" story. However now we all face another competition, online competition, if you're not on page one of a search engine for s particular keyword then this can prove fatal for a business if you need fresh high quality traffic. With the Search Engines it's a very tough and difficult process, your either on page one or you're not, many people spend out literally thousands and all they have paid of is false promises. Well I was told by a gentleman I was delivering a washing machine to in 2000, he said the Internet is going to the part of everyone's lives soon, no one will be able to function without it, I found it hard to believe and my friend who was present at that time laughed and said he was crazy, he wasn't crazy he had vision.
So for the past 10 years I have studied Search Engine Optimisation as it became more than a hobby but more of an obsession and now I build website with high quality SEO integrated into the structure. I now specialise in building websites for small to medium businesses giving them the chance to fight and take on the larger competition all at an affordable cost. If you search for web design London on Google you will find hundreds of design studios and SEO agencies that offer a whole range of services but most are so overpriced a small business cannot afford to function. Our business has been built on experience and is focused on affordability. I strongly believe our company is the only one of its kind; I take great pleasure in delivering our customers massive results and am extremely passionate about everything we do.
Read more about Aston Weber Group:
Web Design, Chicago Web Design, Web Design, Chicago Web Design
Niciun comentariu:
Trimiteți un comentariu