Chicago web design and Internet Marketing

Chicago Web Design

The movie Fast Five just recently hit the theaters, and it's one of the most successful films of the franchise.

Why am I talking about a Vin Diesel movie? You'll find out soon enough.

Speed is the name of the game. Even on the internet, internet users and website visitors want to get things done quickly, and the only way to do that is if websites load quickly and fast. As a web designer, it's important for you to learn to develop fast loading websites. If you're developing websites for your own use, a website that loads fast means increased traffic and productivity. If you're a developer for a client, then they'd definitely favor your services over other web designers who's websites load slower than molasses could walk.

Here are some tips on how to optimize your websites to load faster:

Minimal use of Flash, graphics
Flash effects and graphics are nice, but they slow down your websites to a crawl, especially for people on dial-up or slower internet connections. If you can, try to minimize the amount of graphics on your website. It's the content that matters anyway, unless it's a photography website.

Optimize your HTML code
Broken links and unwanted tags bog down websites that are otherwise efficient and fast. As a web designer, it's your job to make sure your codes are written efficiently and working the way they should. Maintain your websites at least once a month to make sure there are no broken links in any of the pages.

Use simpler designs
Don't believe what your 60-year-old computer science professor tells you - if something is simpler, the better, and the same is true for web design. The fastest loading websites stick to designs that are simple and efficient, usually a white background. Look at Facebook, Yahoo, Google, etc. With less effects on the monitor, the less stuff there is to load on the screen, and the content is easier on the eyes.

Try to use the entire cover area
Maximizing the content area helps websites load quickly and enhance readability. Two birds with one stone.

Follow these simple tips and you should have a fast loading website in no time. If your websites load quickly, you'll keep your visitors glued to the screen and not looking at other websites that might steal their attention from yours. Design your websites to be fast and furious.

Web Design

Your real estate website could already be offering great services and website designs. However, without being correctly optimized for search engines it will most probably end up where very few users will search. Read on to find out the importance of SEO for your realty website.

Traffic is an imperative for any business on the Internet, regardless of their industry. Your realty business is no exception. If your website is invisible to your potential customers, it is obvious that you are losing them to someone else. Your real estate website requires some sprucing so that it is more noticeable to search engines and eventually to your customers. There are various ways to get there, starting from an attractive looking site to adding tools to networking and marketing to SEO and others.

While it is crucial to cover other features and tools, optimizing your website for search engines is one of the most important requirements. Your realty website could already be loaded with great services and offers, but without being optimized for search engines it is bound to end up where very few users will search. You'd be surprised what difference can few SEO tweaks do to your website's traffic.

Text up!

Remember that search engine crawlers oversee images and videos while crawling websites. They might be attractive and informative to visitors who watch them (this way they are helpful). However, to be on top of the search engine ranking, your website's content is what does the work. So, add 'more' relevant and high quality content to your site. Research and use the most popular key phrases and keywords on your pages and articles, blogs and press releases. Use the key phrases and keywords but do not overuse them at the same time. Having more pages with useful information that offers solution to your visitors will automatically raise the quality, and over time, traffic to your site. Writing content is easier and more economical as well.

Articles, blogs and press releases

These are powerful tools via which you can take your message from the confines of your web pages and distribute them across the world wide web. The content of your articles could be general or target specific. The important thing is that they should contain what your potential customers would look for. Blogs have great function as they offer the readers a two way communication. For instance, a reader can add his/her comment regarding the blog or ask questions. Likewise, you can submit press releases to various channels, RSS feeds and websites etc., and get inbound links.

Make use of directories

Submitting your website to various web directories is another way of acquiring inbound links. Unlike search engines, each site listed on a directory is found, quality and relevance checked, and then added to appropriate categories on the directory's database. Search engines such as Google, use the data from directories in their ranking algorithm. Hence, marking a presence on directories can also impact your search engine ranking. Directories that are deemed as high quality may charge for submission of your site, but the benefit you get from being listed on such directory is always worth the fee.

Strike a balance

While making use of texts or attractive graphics or videos improve your website's visibility and appeal on the web, it is advised not to overuse them. For instance, using a keyword repeatedly (in hundreds) on the same page might get your website penalized by search engines as it is not considered a healthy practice. Likewise, overusing images and videos will make your website heavy, requiring more time to load pages, and annoy the visitors. The key is to maintain a proper balance of all the ingredients.




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